From Swifties to Sales.

Tantya Ani
3 min readApr 26, 2024

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A year after becoming a sales person, I happen to realize on how amazing Taylor Swift marketing that brings her to be a star whose ticket is sold within seconds, and as a swiftie I think it is only make sense to learn from her in this region.

From being everybody’s number one enemy to becoming someone who sells out her concert tickets, her transformation has been nothing short of remarkable. Along the way, I’ve gleaned invaluable lessons from Taylor Swift herself, lessons that have not only shaped my fandom but have also influenced my approach to sales and life in general.

In sales, empathy is a cornerstone of building meaningful connections with clients. If you haven’t heard of Taylor Swift then I think it’s about time you disect to her lyrics and musicality. What makes her, she is today is her ability to empathize with her audience, to understand their joys, struggles, and desires, has enabled her to create music that resonates deeply with millions worldwide.

Taylor Swift, with her meteoric rise to fame and enduring success, embodies resilience, authenticity, and the unwavering pursuit of her dreams.

Wait? did I just describe traits as a sales person?

Likewise, in my sales endeavors, I learned to listen actively, to empathize with clients’ needs, and tailor solutions that genuinely address their concerns.

Furthermore, Taylor Swift’s journey is a testament to the importance of authenticity. In an industry often criticized for its manufactured personas and superficiality, Taylor has remained unapologetically herself.

She writes her own songs, speaks her truth, and embraces vulnerability, endearing herself to fans who appreciate her authenticity. This authenticity has not only fostered a loyal fan base but has also translated into commercial success.

In sales, authenticity is the key to building trust and credibility. Clients can discern genuineness from pretense, and they are more likely to engage with sales professionals who are authentic and transparent.

The Eras Tour

One of the biggest comebacks in Music Industry is no other but the Eras Tour, a tour dedicated for her comeback after being hiatus for years. The year she had decided to perform 4 albums at least.

For me, what is amazing from this tour is the way she promote it. They way she decided to comeback after being rejected and betrayed by the industry itself.

Rejection and failure are inevitable, but it is how one responds to them that determines success. Taylor Swift’s resilience taught me to embrace challenges, to learn from setbacks, and to persist in the face of adversity. Each rejection became a stepping stone, guiding me closer to achieving my sales goals.

In sales, resilience is indispensable.

Another thing is how Miss Taylor Allison Swift breadcrumbs the fans with little detail of her concert. Honestly, it is a good marketing to keep the fans anticipated her tours.

How she put a little easter egg here and there and make people guess meaning behind it. If you are not a Swiftie, I bet at least you ever heard one of your friends discussing some crazy theory behind her marketing.

In sales, effective marketing and understanding of the target audience are paramount. Taylor Swift’s approach taught me the importance of crafting compelling narratives, of leveraging multiple platforms to reach clients, and of consistently delivering value.

In conclusion, my journey from Swiftie to sales success has been enriched by the invaluable lessons learned from Taylor Swift. Through empathy, authenticity, resilience, and effective marketing, I have not only deepened my appreciation for her music but have also enhanced my approach to sales.

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